I’m Farouk, a Paris-based senior brand designer with extensive experience in leading companies within the AI & fintech industries*.
*Spendesk, Gladia, Ubisoft
What I do
AI & Design system
Brand Design
I’m a brand designer based in Paris, specializing in creating and evolving visual identities for companies across various industries.
Visual Strategy and Design
I combine expertise in brand strategy, visual design, and project management to deliver impactful, cohesive visual solutions aligned with product & business goals.
Marketing-Focused Approach
I leverage AI to think in systems — building architectures and workflows that generate brand-accurate assets at scale, accelerate creative iteration, and turn design systems into living, automated engines.
I work closely with creative teams to design visuals that are not only aesthetically pleasing but also effective in marketing and communication.