Brand design
and production tools.
I help B2B SaaS, tech and AI companies design their identity and automate marketing asset production. I create the visuals, components and templates their teams can then adapt.
Tell me about your project.
Describe what you need and the assets you want to produce. You can include a document link in your message.
Selected projects
Identities, interfaces and creation tools.Gladia
An agentic design system connecting brand rules with the teams’ creative tools.
Defacto
Brand rules and templates in GitHub for producing editable assets.
Stealth project for a major tech actor
Confidential project · Request access by email.
Spendesk
Campaigns, product, web and editorial: a collection of work for Spendesk.
Graphist
A tool I am developing to compose, revise and export content using brand files.
KAFÉ06Scaling your brand
in the AI era.
I gave this talk at Klimb Kafé with Ava Saifoudine, Marketing Lead at Defacto: how to code a brand into a production system with AI agents.
Automating design.
My methods, put into practice with Defacto, Gladia and Graphist.
All articles
I design brand identities and code the tools that use them.
I am Farouk Tahri, a brand designer based in Paris. I work on visual identities, websites, product demonstrations and launch films for B2B SaaS, tech and AI companies.
I also turn design decisions into components, editable templates and instructions for AI agents. At Defacto, that work takes the form of a GitHub repository; at Gladia, a library connected to creative tools.