Design & automation

Automate production while keeping control of your brand.

Choose which assets to automate, prepare your library and assign responsibilities. Five articles for marketing and design teams in B2B SaaS, tech and AI, drawing on my Defacto, Gladia and Graphist projects.

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Brand & code 4 min

Code your brand to give marketing more autonomy

Move from Figma to a production library: which rules to code, which templates to test and which decisions should stay with design. The Defacto example.

Audit & design systems 4 min

Audit your brand before automating production

Identify what is ready to code: authoritative sources, design tokens, components and template limits. An audit framework illustrated by Gladia.

Production strategy 4 min

In-house design agent or external tool: compare the full cost

Maintenance, revisions, integrations and editable sources: how to choose between an in-house agent and a tool such as Graphist.

Teams & methods 4 min

Design and marketing: divide the work when AI enters production

Give marketing autonomy while protecting design time: who owns the brief, maintains templates and approves AI-assisted content.

Agents & reliability 4 min

Build a reliable design agent, from brief to approved file

How much autonomy should a design agent have? Define its tools, test reliability and place human review at decisions that affect the brand.