Bring brand resources together.
Logos, fonts, colours, templates and rules live in one place. The portal helps people find resources; the workspace uses them to compose.
Templates use the typefaces, colours and components in this library.
Personal project / Evolving productCreate and revise content using your brand’s assets.
I design and develop Graphist to bring brand files, briefs, revisions and exports into one tool. The designer prepares the templates; the marketing team uses them to compose content.
Watch the film- My role
- Product vision, UX/UI & implementation
- The focus
- Brand design, systems & AI
- For whom
- Designers & marketing teams
Your turn
Graphist / Dataiku
What are we publishing?
Your next idea. Already on brand.
ONE IDEA. YOUR BRAND. YOUR FIRST DIRECTIONS.Ready to
Ready to
take over?
From the first brief to Dataiku visuals.
Discover Graphist in a few clicks.
HomePromptCreationDirections
Click the prompt area to begin.
Guided demo using saved Dataiku creations: an initial direction followed by its light variation.
01 / The starting point
Every new format requires an adaptation.
A launch becomes a post, a story, a carousel. Each new format means finding the right files, reorganising the message and getting approval. The designer repeats decisions already made; the team waits or improvises.
How can teams create independently while preserving the designer’s intent?
My starting point is brand design: creating an identity, then making it work in everyday use. Graphist extends that work into a product.
I organised the experience around one principle: prepare the rules once, then make them available when creating. The designer defines the framework; the team works with it.
Graphist in motion
The product in two minutes.
The film introduces the idea of a coded brand and its extension into a production tool.
02 / The experienceFrom brand foundations
From brand foundations
to content ready to publish.
I connected brand preparation, briefs, edits and exports into one journey. The Dataiku example shows that journey through product screenshots and actual exports.
01 / The brand
Give creativity a framework.
In this example, Dataiku has its own portal: logos, fonts, colours and rules in one place. That framework then supports creation without asking users to explain everything again.
Explore the four steps above.
03 / Design decisions
Find files, make revisions and compare versions.
Quality also depends on how people find a file, correct copy and revisit a version. Three choices structure the product.
Edit the text and composition.
Users can request a revision, edit text directly, compare versions and save their preferred options.
The choice: bring the assistant and editing into one workspace to keep control over the composition.
Work with different brands in the same tool.
The creative experience stays familiar across brands. The files, templates and rules unique to each identity are what change.
The choice: evolve one product without rebuilding a tool for every new brand.
04 / A real example: Dataiku
A Dataiku visual, before and after revision.
“The platform for AI success.” An initial dark composition sets out the message and Dataiku signature. The “White theme” edit explores a different mood while keeping the content and hierarchy.
Two 1,080 × 1,350 pixel PNG exports from the same creation in Graphist. The history preserves the first direction as the next takes shape.
A creation using Dataiku’s identity, shown here to illustrate how Graphist works.
A product I design and develop.
I work on Graphist’s interfaces, templates and creation workflow. The example shown here follows a piece of content from its first version through a revision and exports. The product is in development.