We code your brand. Your teams and their AI tools produce fast, and every visual comes out on-brand, without going through the design queue.
Brands already coded in Graphist
From Claude · coded brand
A LinkedIn post for our March 12 webinar.
Composed with your brand
01 · The solution
Your brand guidelines sit in a PDF that neither your teams nor their AI ever read. We turn them into ready-to-use elements, rules and templates. Every visual, whether a person or an AI makes it, starts from the real brand, never from an imitation.
Guidelines · Your brand
V2 · 8 sectionsYour brand ▾
Logos
Colors
Fonts
Tone of voice
Images
Rules
Templates
Formats
02 · How it works
Website scan complete
yourbrand.com
01
In 2 to 4 weeks: elements, rules, don'ts and ready-to-use templates.
Your coded brand, connected to
Graphist portalBrief → visual
ClaudeMCP connector
CursorMCP connector02
From the Graphist portal, or right inside Claude, Cursor and their other AI tools.
Brand check
5 / 603
Every visual goes through the checks. Someone keeps watch: your designer, or us.
03 · More productivity
Create a visual
from your brand templates
Template
A brief, one of your brand templates: the visual comes out already on-brand. A typo? One click, not a ticket: text, position and color change on the spot.
Brand portal · Your brand
guidelines v2.2 · up to date
No more “can you send me the logo?”. Agencies, freelancers and local teams download the logos, colors and fonts on their own, always up to date.
Your coded brand, connected to
Graphist portalBrief → visualClaudeMCP connectorCursorMCP connectorAnyone connects their Claude to your brands in a few minutes, and cuts access whenever they want. Your AI tools start from the real brand instead of imitating it.
Presentation · Fall launch
6 slides · brand's templates
A brief, an outline, then the slides, in your brand's slide templates. Edit the text right on the slide, then print the deck.
Vault · what Graphist knows about you
151 sourced facts
Graphist reads your website and documents and keeps what it learns, with sources. Your visuals name the right products and the right figures.
04 · Governance
Console · brand settings
[ You have a designer ] · They govern, at last
We provide the machine and keep it evolving: the coded brand, the platform, the checks.
Routines · September
Managed by Graphist[ You don't have one ] · We govern for you
Production routines, approval of every visual, and a review every month.
Hiring a designer? Simply switch from one plan to the other.
05 · The problem
Design is swamped, marketing works around it, AI speeds everything up. And the brand guidelines give way first.
“We spend our days adapting what we already approved.”
What it costs
Designers resizing instead of creating.
“The post goes out tomorrow, the visual lands on Friday.”
What it costs
Everyone improvises on their own. The guidelines give way first.
“In two minutes I had four visuals. None of them were ours.”
What you get
Four visuals in two minutes. None of them on-brand.
The more you produce, the more your brand drifts. Until now.
What can no longer go wrong06 · Less drift
Four places where an image generator fails. Four places where we commit.
Without a coded brand
What it adds, on topClaude alone: A logo that looks like yours, redrawn in every image.
With Graphist: your original file, never redrawn or reinvented.
Claude alone: A lookalike font, picked by the machine.
With Graphist: your fonts loaded as they are, in the weights of your guidelines.
Claude alone: Text baked into the image: one typo, and everything has to be regenerated.
With Graphist: every word stays text, and a typo is fixed in one click.
Claude alone: A cropped image: the subject falls out of frame, the message gets lost.
With Graphist: the same message recomposed for each format, not cropped.
[ ✓ ]All four checks run on every visual, before delivery — not on a sample.
07 · The proof, in their hands
Voice AI · Paris
4 h → 10 min
to produce an on-brand LinkedIn visual.
50+100%
visuals produced every month.
1 → 10
people producing without a designer.
08 · What changes
Your teams produce their own variations, at the pace of your campaigns.
Your rules apply everywhere. Your team creates instead of resizing.
Claude, Cursor and the others start from the real brand instead of imitating it.
09 · Questions
No. It composes with your coded brand — real logo, real fonts, real colors — and never invents a brand element.
Yes. Anyone connects their Claude to your brands in a few minutes, from Graphist, and can cut access at any time. Cursor and other MCP-compatible tools connect too.
Social posts, stories and carousels, ad formats, custom sizes and presentations. Several visuals in one go if you need.
You choose, brand by brand, what each team can use. And anyone can remove the access they gave their AI assistant whenever they want.
Yes: in French or English, each person picks. Handy for local teams.
We govern for you: art direction, production routines, approval and a monthly review.
We code your brand in 2 to 4 weeks. The trial runs on three of your real briefs.
It's yours: you leave with your coded brand.
[ Next step ]
Brands already set up in Graphist: Gladia · Defacto · Intelcia
